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When is Wholesale Really Wholesale
You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment. After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing. So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost. Lets look at the reasons for this.
So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000. So, is there any recourse for the small business? Yes, The simple answer is Market Research. OK, how can market research help me with wholesale buying? The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget. That is the simplified version of the answer, but touches on the main points of market research. You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing. A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home. About The Author Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer
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What we know The Journal News | lohud.com Developer wins auction bidding war for Buckeye land ABC15 Arizona Bonhams Monterey Car Week sale moves from Quail to Laguna Seca for 2026 magnetomagazine.com Lumber Exchange building in downtown Minneapolis heads to auction Finance & Commerce 2026 Paris auctions: Records fall, but older Ferraris and pre-war cars struggle magnetomagazine.com The Guardian Apartment Building Foreclosure Auction Set for Feb. 26 Source of the Spring Helping Hand Radio Auction Now At $130,073 Radio NWTN Final Howard Miller Company auction concludes century of craftsmanship Woodworking Network Groundbreaking Vega Expedition Polar Archive to Auction Fine Books Magazine One of the nation’s largest malls is purchased at auction Chain Store Age Can't Miss Deals at Turbo Auctions firstcoastnews.com Minden St. Jude Auction begins today with full weekend of events Minden Press-Herald Clars Starts The New Year Strong With Gallery Auction Antiques And The Arts Weekly GDL: The Inaugural Kentucky Bourbon Country Auction & Celebration is Happening Feb. 13-15 whas11.com 91-Year-Old Woman Hoped to Sell the Crock on Her Back Porch for $300. It Got $32K at Auction TODAY.com NFL Hall-of-Fame auctions FOX 5 DC Christie’s auctions ‘last two’ Karuizawa casks The Spirits Business Orleans County NY Tax Foreclosure Auction February 17 The National Law Review Get Ready for a Taste of Danville History at the Peer Court Auction! Vermilion County First Bourbon with a Mission: The Inaugural Kentucky Bourbon Country Auction Hits Louisville Food & Beverage Magazine Bid on surplus: Florida Auction Network’s upcoming auctions mypanhandle.com Must Read: How Creators Can Avoid Being Replaced by AI, Fashion Auctions Are Drawing in Younger Consumers Fashionista 100 Hottest Cooper Flagg Card Auctions as Mavs Young Star Takes Over Sports Collectors Daily New auction hopes to highlight ‘best of the best’ in Kentucky bourbon Lexington Herald Leader Palisades Center Mall foreclosure auction goes for $175 million News12 | Westchester Carrollton school land set for auction Feb. 10 at 5 p.m. Your Ohio News 2026 Mecum Motorcycle Auction Recap Cycle News Bonhams|Cars moves auction after 29 years to historic Laguna Seca track The Business Journals America’s Auto Auction welcomes Hallowell to serve in newly expanded executive position Auto Remarketing 1929 Scottsbluff Vintage Fire Engine Auction Wyoming News Now City of Springfield announces successful Public Auction results Springfield-MA.gov Under new landlord, China Garden remains open for business following auction of property The Laconia Daily Sun |
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